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CPD Approx.1:00 Hours

P075 The CSR Advantage - Your Next Business Opportunity

Speaker: Mark Topley FICRS, BEd (Hons)

  • About This Course

The CSR Advantage addresses your business’ next big challenge and how to turn it to an opportunity.

This recorded webinar will explain how CSR helps us create a responsible, purpose driven business where people love to come to work, and patients love to attend. CSR is all about taking a structured, intentional approach in a carefully planned way, so that the business cares for its people, the environment and the community. It creates a deep satisfaction that comes from knowing that you are part of something which does the right thing - every single day.

Mark Topley will explain how, as well as showing you the simple, practical steps you can take, no matter your starting point.

Learning Outcomes


During the presentation, attendees will learn:

  • What CSR is, and the five areas of impact - People, Charity, Community, Environment, Communications
  • Why CSR is important for patients and potential patients looking for a dentist they can trust
  • Why it’s important for attracting and retaining high quality, purpose driven people, especially those under 35
  • How to cover all the areas of CSR without having to become an expert in a quick, simple and effective way that takes the thinking off your desk


On completion of this course you will have a grasp of the fundamentals of CSR and inspire them to take action and take a structured approach to caring for their people, their environment and their community.

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