The first tip from Nicki Rowlands ten top tips for seeing through your New Year resolutions.
Defining your purpose - ‘Oh, the vision thing’
This quote from US President, George Bush. It was an exasperated response to a friend suggesting he spend a few days alone at Camp David to figure out where he wanted to take the country.
So forget ‘the vision thing’
Think instead what your practice would dream of becoming if it had a mind, a soul and a brain. What would it dream of looking like? What would it dream people would think of it? What ambience would it dream of having? What qualities would it dream of?
Have a team meeting. Brainstorm the answers to these questions and arrange them in a memorable sentence to create a mission statement. For example:-
"To embrace the human spirit and let it fly." (Virgin Atlantic).
To get back to basics, one word at a time
This is all great but I’m with Andrea Goulet Ford (https://about.me/andreagoulet) here – she says forget mission statements, think rallying cries. Now we’re talking. Whoever heard of a soldier inspiring his or her troops with a mission statement? A rallying cry is what’s needed. A few sensible words that will make you get up in the morning, hurry to the practice and sustain you all day. This rallying cry will be universally understood by all and readily recalled when the CQC inspectors ask what your practice is about (they do and they will!)
Time for action
While the vision/dream is an ephemeral thing, the rallying cry is about action. It’s about beating the opposition, scoring goals, getting elected.
For more information with regards defining your purpose, go to
Posted by Gemma