Nicki has lived and breathed practice management since opening Perfect 32 Dental Practice in East Yorkshire in 2005. Over a 11 year period, she nurtured her team to achieve exemplary standards in both clinical and customer service based areas of work and as a result the practice has won countless awards. These include The National Training Awards for Yorkshire and Humber in 2010, as well as being a national finalist in the Small Employer category that year.
In 2014, Nicki set up her own business, Practices Made Perfect by Nicki Rowland, primarily as a dental consultancy and training organisation. She is impassioned about sharing her knowledge and enthusiasm with other practices to help them survive and grow in the present tough economic and political climates. Success, Nicki believes, lies in innovation and an ‘emotion-led’ approach to dentistry – accomplished through the introduction of not just new products and technologies, but robust CQC and GDPR compliance, strategic business processes, and ‘exciting and inspirational’ initiatives too.